1. Korean Wave Phenomenon
The Korean Wave is a phenomenon sweeping through Southeast Asia and China. Intensified by the sudden surge in Korea's national image brought on by the 2002 FIFA World Cup, the Korean Wave started with the rising popularity of Korean pop stars such as Ahn Jae-wook. More recently it extended to a boom in Korean-made TV dramas such as Winter Sonata and Autumn in My Heart,
Ⅱ. Introduction of Bulgogi brothers
1. What is Bulgogi?
Bulgogi are called all meat which is grilled before 1950’s bulgogi called “설야먹” or “너비아니”
Bulgogi are also developed in Japan named 야끼니꾸(やきにく) rawlibs or rawsirloin with solt and grill called bulgogi, also slice meat which is seasoned and grilled called bulgogi. Bulgogibrothers is Korean restau
The Korean consumers prefer to have a SIMPLE and QUICK process
2. Collectivism plays an important role in Korean society
3. The Korean companies are on rising tendency at
foreign countries. -Lots of OVERSEA BRANCHES
4. Every consumer prefers to buy cheap product than expensive product.
5. Korean consumers show sensitive reaction to pe
Korean industries’ exporting growth rate in 2006 increases 10.4% comparing with that of last same period. Especially, that of non-IT industries is as 12.5%, non-IT industries lead to higher grow rate in the world hard ship economic situation.
Evaluation of industrial factors)
Due to above three factors - Korean’s entire industries growth, the steel product’s price increase, China marke
products. Lotte in 2006 launched ‘Dream cacao’ series containing high percentage of cacao, and was a big hit in 2007 leading to the dark chocolate boom. After the boom, market was restructured in favor of dark chocolate, encroaching the white-chocolate market. Melanin shock triggered premium market to expand. Companies are now producing products with non-artificial additives and non- edible o